Key Responsibilities
-
Own product strategy and OKRs for the Free WiFi advertising platform.
-
Lead discovery with venues, brands, and ISPs; synthesize insights into prioritized problems.
-
Write PRDs, user stories, and acceptance criteria; manage backlog and scope.
-
Coordinate roadmap with Engineering, Design, Sales; negotiate trade-offs and dependencies.
-
Plan go-to-market, pricing, packaging; orchestrate feature rollouts and communications.
-
Instrument analytics; run A/B tests; iterate based on funnels and retention metrics.
-
Ensure privacy compliance (GDPR/CCPA) and responsible data governance.
-
Build partner ecosystem (SSP/DSP, location data) to expand targeting capabilities.
Qualifications:
-
Bachelor’s in CS, Engineering, Business, or related.
-
2+ years product management in SaaS/adtech.
-
Proven backlog ownership, PRD writing, stakeholder facilitation.
-
Proficient with JIRA/Confluence; comfortable with basic SQL and product analytics.
-
Familiarity with programmatic concepts (OpenRTB, attribution, segments).
-
Strong communication, prioritization, and experimentation mindset (OKRs, A/B testing).
-
Understanding of privacy regulations and ethical data use.
